Landing page template - Webflow HTML website template

BRANDS that last a lifetime

Brand Strategy & Development

Cheers to you on taking the next step to develop your brand! Whether it needs refining or a complete overhaul, once we've gathered and researched the stories and facts, we'll find the narrative - the 'Gold' that consumers love - bringing them back to your products again and again. Happy, repeat customers are the ultimate goal and there are easy steps to develop and retain these customers.

SALES avenues

Route to Market Design & Implementation

Each brand has its strengths. One might be suitable for Retail or Cellar Door and Direct-to-Consumer, one might be better suited for Independent Retailers, another might be a mix of both. Distribution coverage via the Chain Stores could suit your brand or a portion for Export to various markets. Each has its pros and cons. We focus on the Domestic Market but have contacts for Export consultation who can assist once the desired market mix is determined for your strategy.

sales & promotion

Direct to Consumer Marketing & Events

With the highest margin possible in the Domestic market, Direct-to-Consumer and e-Commerce sales is an essential channel.
Mix in some Brand Loyalty and Word of Mouth and you're on a wicket to growing your brand, being forefront of mind and accessible to your new customers. These don't have to be expensive but tailored experiences are essential for the new wave of consumers entering the market, who are ultimately your best target market.

Social Media Plans & Management

Some understand the importance of social media platforms, such as Instagram, Facebook and LinkedIn, others not so much. Some use it daily to search and communicate, others shy away and prefer Google & Word of Mouth. But undoubtedly, it is here to stay. For some, these platforms may seem daunting but it's a clear way to become forefront of mind to the consumers. It just takes a bit of planning and careful execution.

Photoshoot Theming, Styling & Coordination

Brand Photography doesn't need to be expensive, these days, most phones have excellent cameras to take shots perfect for Social Media. But if you have important Point of Sale Material to print, something like a banner for a trade show, then it's time to use Professional Images to capture your brand. We work with several different Photographers who can give you fantastic bang for your buck. It's all about the setup and using your time wisely.

navigating the digital world

E-Commerce & Digital Marketing

With a myriad of cost-effective platforms available for websites, such as Shopify, Wordpress, Big Commerce and Commerce 7, Direct-to-Consumer Marketing and e-Commerce, Website Design and SEO (Search Engine Optimisation) are paramount to Digital Marketing success. The most Cost-Effective Solution can be easily navigated with Engaging Content, Brand Facts and Simple Images but factors like Keywords and a Responsive Design are equally important.

BRAND SUPPORTING MATERIAL

Product Packaging & Point of Sale Design

Point of Sale Material is so important for Promotion, but it doesn't have to be expensive to create or maintain. Simple templates can be edited or adjusted, just as long as you keep to your Brand Guidelines and Colour Palette. Setting these early in the Strategy will help immensely and keep you on track for your Consumer Facing Promotional Items, such as brochures, tasting notes and pull up banners.

Working with Karatta Wines in Robe was such a rewarding experience. From a simple label brand and winery cellar door to an Authentic Exciting Brand, a Bespoke Cellar Door Fit Out and Tasting Experience, the customer facing brand for this winery is on trend yet timeless.

Catherine on brand building with Karatta Wines, South Australia

About Me: Catherine Karras, a South Australian Wine Business Executive with two decades experience in Brand Strategy and Marketing. Don't Forget The Wine - Marketing & Events revitalises brands through research and an all-inclusive method that comprises Content Marketing, Communication Channels, Graphic Design, Events, and more. Catherine has a love of 'Finding the Narrative' of a brand, sifting through the stories for the 'Gold' that resonates with consumers, assisting them to remember the brand, long after they've finished their glass of wine.

Catherine launched Don't Forget The Wine in 2012 under the tutelage of the late Keith Smith, former chairman of wineries such as Haselgrove Wines and Tatachilla, and larger businesses, Rosella Products and SAFCOL Seafood. Having realised that many businesses don't have the cash flow to employ a full-time marketing manager, Catherine helps South Australian businesses on a contract basis with Marketing & Brand Strategy, Innovative Ideas & Logical Solutions, Social Media Management, Direct-to-Consumer e-Commerce, Event Coordination & Styling, and Content for Print & Digital media platforms.

We look forward to working with you and coming up with great ideas to streamline and grow your business. Cheers!

Don't Forget
The Wine

Marketing & Events Consultancy

Brand Strategy & Route to Market | Helping businesses streamline their systems and create efficiency.